People from all walks of life and ages around the world simply love jeans. Its’ versatility is indisputable. Its status in the fashion world is no longer “casuals” but a universal fashion for all occasions. “Hot” is definitely the word to describe jeans.

We can see people wearing jeans in high society functions, in the corporate arena, in sporting events, at home and virtually everywhere. Celebrities, politicians, blue and white collars, generation X, Y and baby bloomers – all embrace the jeans culture like fish in water.
